Branding is the process of making an organization, product or service become more famous, more known by many customers, creating a strong impression on customers' mind through the following factors: - Brand image; Brand communication strategy
- How to support and promote market development
- Recommended investment level
- Develop an overall communication plan
- Exchange and unify the overall communication plan
- Proposed detailed communication plan
- Booking
- Reservations - supervision - implementation
- Research on consumer behavior
- Habit of using media
Efficient from the media
- Communication efficiency of competitors
- Ad acceptance in each locality
- Industry analysis
Type of media commonly used
- The competitor's target market
- The level of investment per market?
- Evaluate the effectiveness of advertising Booking
- Priority position to occupy
- Update competitor's programs